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AI search observation worksheet

By Alex Rostovtsev · Save each answer on its own sheet. Use your browser’s Print command to print or save as PDF.

1. Record the question and conditions

Business or brand
Engine / displayed model
Date, time & timezone
Search mode & question type
Exact question
Context: language, market, sign-in, fresh chat, known personalization

2. Separate the signals

Brand mentioned: Yes / No / Not assessed
Recommended: Yes / No / Not assessed
Own site cited: Yes / No / Not assessed

Answer excerpt and qualifications
Actual source URLs (own site and third-party sources)

3. Choose the next check

A fact to verify, page to inspect, or question to repeat

If no AI answer was shown, leave the answer signals unassessed. Keep named-business checks separate from discovery questions.